The (Incomplete) Avengers

By the time you read this, I think it’s safe to assume that everyone has already seen The Avengers by now.  If you’re looking for hyperbole about how awesome it was, you should find no shortage of links this week for that.  Instead, I wanted to hopefully getting the ball rolling in convincing Marvel to solve what is going to potentially be the biggest problem for them in the next phase of their movie franchise, the fact that they don’t have full control over their most popular characters.

While trolling around message boards and sites like Reddit this weekend, I’ve noticed a lot of casual fans asking questions about how the Spider-man or X-Men films can intertwine with the set of characters featured in The Avengers.  The simple answer is always that they can’t.  While hovering dangerously above bankruptcy in the 90′s, Marvel had to raise money by selling the film rights to some of their most popular characters like Wolverine and Spider-man.  The X-Men and all mutant properties went to Fox, and Spider-man went to Sony.  Marvel controls those characters in all other mediums, but not on film.  Therefore, they can’t appear within the Marvel film universe.  It took extensive talks and deals just to be able to get The Hulk to appear in it.

But a lot can change in a decade and change.  Now, Marvel is a multimedia powerhouse that’s owned and backed by Disney.  I’ve gone on record to say that the marriage between Marvel and Disney wasn’t one I initially agreed with, but there’s a chance it could finally pay off now.  Now that The Avengers made ridiculous money on its opening weekend, Marvel and Disney now practically have a license to print money with the franchise.  With that cash on hand, perhaps it’s time that both parties invested in themselves and brought their most bankable characters home.

It won’t be cheap.  Spider-man is a cash cow for Sony, and Fox doesn’t seem intent to let the X-men go anytime soon.  But now that The Avengers has increased it’s own lifespan by a ridiculous amount, the series has to move forward somehow.  The best way to do that is by adding to the character drama by bringing in geeky Peter Parker to deal with Tony Stark’s ego for example.  Or by seeing how Wolverine would respond to similarly old fashioned Steve Rogers.  As much as I loved The Avengers, it felt extremely handcuffed to me.  The climatic set piece happens in New York City, with buildings being destroyed and civillians in danger.  I hate having to partake in the charade of pretending that Spider-man wouldn’t be involved in that in some way.  Bringing him in wouldn’t even necessarily require a reboot of those characters.  Buying the rights would also mean bringing in the services of Hugh Jackman or Andrew Garfield to share the screen along with Downey, Evans, and Hemsworth.

You can of course bring in a bigger baddie to wreck havoc for our heroes, but the greatest contribution of Joss Wheadon to the Marvel universe was that the focus is on the interaction and dynamic between the characters, not necessarily the good vs. evil challenges that they face.  That’s what should build in the continuation of the franchise, and the best way of doing that is by bringing in the most popular and most identifiable characters like Wolverine and Spider-man.

So let’s do it, Marvel and Disney.  We all know how deep your pocketbooks really are now, invest in yourself and retcon your movie rights.

SXSW 2012 Review

For the second year in a row, I was lucky enough to attend South by Southwest in Austin Texas.  Just like last year, I wanted to review my adventures there and take notes on some of the coolest things I heard while I was there.  Below are some of my summaries and notes of the conference this year, followed by some general details and observations from my time in Austin this year.

Panels

Learn to Code and Make the Software You Want

I knew ahead of time that this was the panel that I stood to learn the most from.  The speakers at this session were formerly the “idea guys” behind their respective start ups.  They spoke about how they found out early on that they’d need to learn to code in order to make their ideas for products a reality.  They had great suggestions for a crash course on learning coding, including a weeklong cram session.  They said that the first few days, you would still have no idea what you’re doing, but by the end of the last day you would have a grasp enough to be confident in your work.

They also had great suggestions for learning platforms, including sites like railstutorial.com and railscasts.com.

Google: Why Didn’t I Think of That

This was actually an unofficial panel held off campus at one of the houses that Google had rented out for the week.  In addition to the best breakfast I’ve had in a long time, they also put together a fantastic panel where investors and developers talked about the best products they had seen launch at SXSW.  The consensus was definately that Highlight was the winner of the conference, but they also brought into question why that was.  If it weren’t for the high usage rate that Highlight found at SXSW, it was entirely possible that it was only talked about so much because sites like Mashable and TechCrunch said so.

I was also very impressed with how Google used the Hangout feature of Google+ to facilitate this panel.  They had four panelists live on the patio it was held, but also brought in four others via their Hangout software.  Hangout still looks like a beta product, but this was the best use case I’ve seen of it so far.  I think there’s a ton of potential in putting it into more use in the classroom and in other settings at UAHuntsville where I work.

Design, Build, Transform

This was probably the most inspirational session that I sat in on.  The speaker at this session had designed a mobile classroom initiative called “Project H.”  This one really hit home with me because the rural southern town that she brought it to reminded me so much of my hometown in Franklin County, Alabama.  She uses the web as an inspirational tool to have low income and underprivileged middle school kids come up with their own designs for chicken coops.

They were able to spark their own creativity, but it was also the best use case for why it’s imperative for rural areas like this to have equal and fair broadband web access.  Her solution was to bring about the results so that lawmakers could see the benefits of that web access before they spent the first dime on it.

Social Media for Nonprofits

This was probably the most applicable panel that I went to over the whole conference.  The speakers of this session had recently written a book detailing some of the best methods for encouraging community engagement for non-profits through social media, and they had an excellent summary of some of the best ideas in this session.

One of the best ideas they mentioned was that of holding more meet ups with the people you’ve already engaged online.  Online interaction is great, but can quickly fade and become lost in the crowd unless you’re able to meet people and put faces and voices with names.  Other ideas included creating what they called a “listening board.”  The way they showed how to do this was by creating an iGoogle page that included applets and RSS feeds from all of the social networks that focused on mentions and things like Google Alerts.  In this way, it’s easy to become very time efficient and effective in keeping on top of the conversation surrounding your organisation.  Another tip I wouldn’t have thought of was using Pinterest as an interest board.  Using it to showcase items you would like to add to a public collection can be a great way to solicit donations for a non-profit.

Evolution of the New York Times

This panel hit on some of my personal interests, but I was also interested in hearing it in the context of how I post university news stories online.  The editor of the Times talked about how social really is the new newspaper of the web, to the extent that the New York Times has a policy to break news on Twitter fist.  They’re still formulating that, as they don’t have a policy on whether or not a tweet breaking news should have a link to the full story or not.  There was a lot to get out of this panel, but it made me recognize more and more that users and the public that we connect with will look to social outlets first before looking to more traditional news sources when something breaks.

Other Fun and the Trade Show

I also hit up a few panels for fun, the most noteworthy of which was one of Kevin Smith’s Q&A’s.  Say what you want about him and his movies, but he’s a master storyteller and can captivate audiences with tales of even the most mundane details of his life.

On Sunday afternoon, I also attended the SXSW Screenburn show.  This was unlike anything else at the conference.  It’s a video game showcase that I attended in hopes of making a lot of new connections for the UAH LAN Party that we hold twice a year.  I’m glad to report that I hit a grand slam in this area, making awesome connections with companies like Intel and Alienware.  Our gaming community has grown tremendously in the past year, it was extremely gratifying to hear some of the top companies in this industry get excited about what we’re doing.

Also while I was at SXSW, I got to see the trade show.  I didn’t get to do this last year, and I really felt like I missed out.  It turns out, I did.  The trade show was immensely vast, with tons of different companies and organisations showcasing.  I was able to meet people from a film co-operative in Oklahoma, to music promoters in Memphis, the creators of WordPress, the editor of Make Magazine, and a few other universities.  I still have a pile of business cards I’m working on replying to.

The Hot App of SXSW 2012

Clearly, the winner this year is Highlight.  Last year, group messaging seemed to be all the rage, but I could never quite understand the hype.  This time around, Highlight was a uniquely wonderful discovery.  I was able to make a ton of connections just by nature of being physically close to someone.

Proximity based apps like this are exciting because you’re able to actually make a real life connection with someone by letting the software do the work of matching you with someone that you share interests with.  I was able to meet people at other universities and people working in video games just because we were all using Highlight.  Since I’ve returned home, I’ve only been able to match up with one person in Alabama, but I’m really excited to see this app catch on and gain traction.

I was also really impressed with a web app that Google was showcasing called Schemer.  This is a great way to make plans with your peers, and I think that it could be really useful on college campuses as sort of an “inverse Foursquare” if that makes any sense.

The rain tried to really put a damper on things in the first few days of SXSW this year, but things really kicked into gear late Saturday.  By that time, everyone was back out on the closed streets and the air in Austin started to smell of BBQ again.  In the same way that the weather improved, the quality of the panels got significantly better this year.  Not only that, but the trade show and an insanely great killer app made this an even better SXSW for me than last year.  These things are always a big productivity boost for me, as I’m so pumped to help people connect and build better things when I get home.

Here’s looking forward to SXSW 2013!

Managing Online Discussion About Hot Topics

First of all, I shouldn’t have to tell you what SOPA / PIPA is.  If you’re reading this, I’m going to assume that you’ve followed a link of mine to this post from a social network.  Which means you should hate what that legislation is trying to do.  Anything I would be telling you about it would be choir preaching.  Instead, I urge you to use your circle of influence and urge your friends and family to call upon your local lawmaker.

Now that we have that out of the way, I wanted to talk briefly about approaching these kind of hot topics when you’re managing a social media voice for a public figure or entity.  I don’t advocate taking a side unless it’s something that everyone views as morally or ethically terrible.  Even then, it’s tough to maintain a sense of neutrality.  In virtually all cases, it’s best to just present positive messages and stay away from anything that could possibly be polarizing.

However, this morning I posted this image to the UAH Facebook Fan Page:

I obviously have my own opinions about SOPA / PIPA, but I wanted to showcase the creativity of our students as well as promote the fact that UAH welcomes our students to express themselves (in a mature manner) through this outlet on campus.  I didn’t want to get involved in the debate, and would leave that to students, friends, and alumni in the comments.  The hands off approach was the only logical one here.

A few hours later, this happened:

Posts on our fan page have always gotten light interaction, never to this sort of level.  The likes here are great, but what’s fantastic is the number of shares.  Many of those 78 shares also had shares of their own, creating a domino effect.  The views of that image have increased exponentially over just a few hours, showcasing the involvement and creativity of our students at a lightning pace.

It also generated a ton of discussion:

The SOPA / PIPA debate isn’t really a “debate,” as nearly all informed individuals have the same stance.  Of course though, there is some off topic discussion and a light level of negativity and sarcasm.  In this context, it’s just to be expected.  Undergrad students are finding their voice, and usually have a loud one.  The more mature students tend to police their own, which is another reason the hands off approach is the right one here.

Any discussion is positive in this case.  It’s getting students and others involved with the university connecting, and it’s showing that potential students have an opportunity to become involved, express their opinion, and join these discussions.  Plus, it shows what an awesome “geeky” and technologically aware student body we have.

Many educators I’ve spoken with over the years love that moment when they see students “get it” and find themselves in a world of possibility.  I find tremendous value in that as well, but love moments like what you see above just as much.

My Tech Prediction for 2012: The Year Hyperlocal Takes Off

If you haven’t been able to tell, one of my goals for 2012 is to write more.  I had a lot of things on my mind lately, and one of them was the evolution of the kind of work I’m in for the upcoming year.  I

Initially when I started college, I had seen myself as a web designer.  I was interested in helping to make the web work and contributing to the content on it.  But more and more, I’m more fascinated with web communication.  I manage the social media presence of my university at my job, which is a big part of that.  However, I don’t think the base feature set of Twitter, Facebook, and their variant cousins are the entirety of what we can do with communication on the web.  Sometimes the best examples of connecting people are new ideas that spring from their platforms.  For example, hashtags are something that the users of Twitter created, not Twitter itself.

One of my favorite examples of how people can become connected on the web is a Facebook page that has become popular in Northwest Alabama over the past year, the Shoals Sale Barn.  It’s a very simple idea, it’s just a Facebook forum where people can buy and sell anything and everything.  But it’s gotten to the point where it’s unfair to only consider it a Facebook Page at this point, it’s virtually a platform and economy of it’s own.

It also doesn’t exist solely within bits, because it’s connecting people in real life too.  Sellers and buyers are meeting one another and becoming friends.  You could do this through Craigslist for years, but stripping that anonymity and associating items with photos, names and hometowns is awesome because it curates a sense of community.

The Shoals Sale Barn has started a number of  pages for specific types of products as well as its share of copy-cats, and I’ve started to consider testing out a spin-off of my own.  Instead of sharing what’s for sale, what if a specific locally serving platform like this shared information?  I’ve joked that something like a “Shoals Gossip Barn” would be really popular, but I think something with a better name really would.  If as many people were a member of this platform, they could quickly and easily share news and information.  For example, a quick check of this page might show that a traffic light is out at a certain intersection.  Or perhaps that a public city council meeting has changed times.  If it were used just as much as the Sale Barn, this kind of venue could even usurp the local TV news as the best source of local information.  I think TV media is aware and scared of this, both WAFF and WHNT in our local market have recently launched community-specific features on their sites.

This type of specific catering is what us web nerds have been referring to as “hyperlocal” for a few years now.  It’s supposed to deliver information and the sharing of information to someone on a ridiculously local level, even down to the street level if there are enough people creating content or participating in it.  The Shoals Sale Barn is one of the best examples I’ve seen, but there are also great examples to be had at the university I work at.  In handling social media, my job is to communicate with as many people as possible.  But there are also campus clubs or dorm floors who communicate with a very specific set of people.  Facebook pages and Twitter hashtags are useful here too, but I’ve also seen things like Google Groups and uStream videos used well for these purposes too.  For example, our Starcraft 2 club on campus streams their meetings online for members who can’t make it.  It’s not a stream for thousands of people, it’s just something specific for about twenty at most.

I think content curators are quickly realizing that attempting to reach a mass audience dilutes the message.  Leo Laporte has recently said on his TWiT network that he doesn’t want to grow his video business any further, he just wants to cater better to the niche audience he already serves.  I think that’s right on the money.  This is true too when it comes to all web communication, and is what I’m thinking 2012 will bring us.  Existing platforms like Twitter and Facebook will bring us better ways to communicate with our neighbors right down the street instead of some person far away you vaguely care about.   Hopefully, new tools will realize this as well and provide even better ways to connect us in local ways we haven’t considered yet.

 

Resolutions for 2012

I’ve never really made a big point to make or follow New Years Resolutions, mostly because they’re always really vague and are stuff that I plan to do anyways.  I wanted to make them public this year, in hopes that people will read them and hold me to them.  I don’t trust myself to keep them if I’m left to my own devices, so making myself accountable to everyone else who will know about them will make it easier to actually do that.  I’m even going to be super specific this time around and give myself five certain goals.  If it’s been a few months and I haven’t made any progress on this, I expect to be called out on them.

1. Write at least one published book in 2012.  In 2011, my wife and best friend and I published a book digitally for the Nook and Kindle about some of the crazy stories passed around in our home county.  That was a heck of a lot of fun to do, and it’s actually put a little bit of change in our pocket.  It has also been extremely liberating to actually have a “side career” outside of my actual job, and even cooler to find it making a little money.  But perhaps the best reward is getting great comments from people who have actually read it.  Because of that, I’m going to try it again and see if we can write an even better book.  I already have started outlining something related to the tornado outbreak in Alabama of this past April, my goal is to have it finished by the first anniversary of that.

2. Help my band be the best they can be. For the past few months, I’ve been the manager of a great local band made up of some younger friends of mine.  I fool around with a guitar and banjo, but I can never hope to be as good as they are.  Helping them get their music out there is the best way for me to get involved in that area, and I’ve loved it so far.  In 2012, I want to make sure that North Alabama knows the name Ashlyn Maine and what an awesome band they are.

3. Cut two minutes off of my 5K time by June.  I’ve been doing a lot of  running in the past year and a half, mostly to stay in shape but also because it’s a great way to get out of the house and listen to audio books, music or podcasts.  I’ve had an average time of 27 minutes for my 5K, which is around average for anyone.  I’m going to try to kick my own butt and cut two minutes off of that time by June and make it “official” by running a 5K then.

4. Be less selfish, and be a better representative.  I’ll try to make that sound less vague than it does.  First of all, I want to be more generous with my time and resources.  Too often, I skimp out on helping someone out with a given task or goal and make the excuse that I’m too busy or tired to do it.  I want to catch myself in the act more and stop that.  I have far more free time than I really need, and typically just end up wasting it.  It would be far better spent helping others.  Secondly, I want to be a better representative of the school that I work at, the church that I go to, or the hometown that I’m from.  I’ve got to keep in mind that people will see me as a part of one of those things or other groups that I can’t immediately think of.  If I’m the lazy guy that won’t help out, it will look bad on them.  That’s something I’ve got to work on.

5. Make 2012 the most memorable year this decade.  Again, this isn’t as far reaching as it may sound.  I often refer to 1999 as being one of the best years I’ve ever had, and it was because so much fun stuff happened that year.  Trips with friends, concerts, and all sorts of countless fun and geeky things.  The span of 2002 to 2005 was also great for me for that reason, but nothing can ever really compare to the vast amount of fun crammed into 1999.  I want to make 2012 the new 1999 for me and my wife, but to do that there are a number of things I have to keep in mind.  First, I have to stop finding excuses to not go places or do things.  Second, I have to realize that my career isn’t my life.  It ‘s just  a way to fund my real life.  I too often stress about letting my job define whether or not I’m in a good mood or not, and that has to stop.  It probably won’t be too much longer until my wife and I decide to have our first kid, but I’m going to make 2012 as awesome for us as possible before we do anything remotely close to “settling down.”